Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]
The most expensive impression is the one that has to do all the work alone. If you’re solely focused on last-click attribution, you’re missing out on building the brand recognition that makes conversions cheaper and easier. With digital ad costs escalating as platforms like Facebook and Google auction off increasingly scarce “ready-to-buy” audiences, SMBs are […]
Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […]
SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her. In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen […]
If you’re running a restaurant in 2025, standing out is survival. Customer expectations are changing by the month, and the strategies that filled tables last year may already feel stale. That’s why keeping up with the latest restaurant marketing trends is critical. Pair those insights with creative restaurant marketing ideas, and you’ll have the recipe […]
A practical guide to growing teams without killing the culture that made you successful. Building people operations for a growing startup is the ultimate Goldilocks problem. Too little structure creates chaos. Too much kills your culture. Finding that perfect middle ground is the key to your team being able to excel in the places that […]
In an overcrowded market, trust and awareness are crucial—but you won’t build them by focusing only on the bottom of your funnel. You need a layered approach. The marketing funnel has started to look more like a maze. Prospects want to interact with you dozens of times before they trust you enough to make a […]
A no-nonsense guide for marketers who don’t need more options, just the right direction. Setting up a marketing strategy today kind of looks like deciding what TV show to watch next. There’s so much good stuff to choose from that you spend hours scrolling through Netflix/Hulu/Apple TV, then never actually commit. (And then you can’t […]
Meet Brian Becker, owner of Elite Marketing, med student, and part-time advertising wizard. What he thought would be a “side gig” in digital marketing quickly turned into a full-blown career when the world of outdoor advertising pulled him in for good. Working with WeedCardAZ, a company struggling to get around strict online ad policies, Becker […]
What makes OOH such a powerful tool for generating word-of-mouth virality? Is it because people naturally engage with their surroundings while driving, or because creative billboards are too compelling not to photograph? The true power of out-of-home advertising lies in its ability to connect with the community hubs of a city. Whether you’re in a […]
