You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and […]

How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions.  Get enough of these […]

Small businesses create concrete reasons for people to engage before anyone knows who they are. There’s an important lesson about brand building that often seems counterintuitive: the brands that succeed from zero recognition create experiences, access, or education that give people reasons to care long before those people become customers. Sam Sterling, the Head of […]

Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer.  Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius.  Since placing billions in advertising across markets, […]

Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure […]

Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […]

When marketers say they can’t afford billboards, they’re solving the wrong problem “We don’t have the budget for that.” That’s the line Chris Farnkopf hears constantly. As Sales Leader at Blip, he spends every day talking to marketers who’ve already decided billboards require five- or six-figure budgets they don’t have. To reframe the entire conversation, […]

Small businesses want billboards—but the industry doesn’t know it yet. Chad Smith has sat at the exact intersection where small businesses meet billboard advertising for over a decade. As Blip’s first employee and now VP of Supply and Media Owner Success, he’s heard media owners say, “I didn’t know this kind of person would want […]

Quick Answer: Cannabis businesses in New Jersey cannot advertise on off-premises billboards, but there are compliant options. Digital campaigns and cannabis-adjacent services can use platforms like Blip Billboards when audience age requirements and regulations are followed. New Jersey’s cannabis market has grown rapidly since recreational sales began in April 2022. With voters approving legalization by […]

Quick Answer: The best digital billboard options for startups are flexible, budget-friendly platforms like Blip Billboards that let you choose your schedule, set your spend, and update ads in real time. They deliver visibility, local targeting, and measurable results without long contracts or high costs. Launching a startup means every dollar has to work hard. […]